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Top 5 Tips to Improving SEO on Your WordPress Website

SEO is an acronym for “search engine optimization.” Google uses a complex algorithm sequence to assess site content, page elements, tags, and site availability — among dozens of other elements — to decide which websites are most relevant to a searcher’s query. If you want people to find you, you have to make sure that the Googlebot crawling the web not only finds your site but likes what it see. When Google can’t find your WordPress business site, you won’t be indexed and will have zero chance of ending up on the first page. In this case, the only way for people to find your website is if they know the URL or business name.

1. See what Google sees

With the feature-rich plugin Yoast. It provides instant analytic feedback on your content so you’ll quickly discover if keyword placement follows best practices, images are properly tagged, and your posts have a favorable readability rating. It also gives you a preview to see how you’ll show up in the SERPs and whether your focus keyword appears in the title, content, and meta description.
2. Optimize all your images with alt tags 

High-quality images on your business website not only enhance customer experience, but Google considers images when indexing. Since computers only read words, make sure Google can find your photos by using keyword-rich titles. You will rank higher if you name your image “women's-purpled-sendal” than if you use standard file names like “IMG0002309.”
3. Avoid duplicate content.

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Check your site to make sure that every URL has unique content because you’ll be penalized if the same content is used more than once. For example, don’t use the same product description on the pages for “women’s shoes,” “women’s blue shoes,” or “women’s footwear.”
4. Use WordPress categories strategically. 

Like tags, categories help you organize related posts. They also provide clues for readers about article content and make it easy for site visitors to find relevant posts on similar topics. Tags are totally optional (although we don’t recommend you opt out), but categories are required in WordPress. Learn more about the difference between categories and tags on this WordPress page. In keeping with the shoe theme, categories might be “footwear” and “women’s shoes” and tags would be “blue” and “slip-on.”
5. Create effective permalinks. 

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Research confirms that while numbers in a post title entice readers to click through to read an article, they don’t factor into the ranking algorithm for your business website. So keep your slugs short — preferably five words or less. If you’re posting content titled “10 Trending Shoe Styles for Summer,” shorten your permalink to “trending-shoe-styles-for-summer.” Remember to use hyphens and not underscore markings since Google considers an underscore as an extension of the word and this can confuse the bots and reduce PageRank.